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March 15, 2026

To Dupe Or Not To Dupe? The True Cost of Gel-X® Alternatives

Place emphasis on the value of the Spring Sale by positioning Gel-X® formulations as not worth compromising on, especially for their ease of use for newer users.

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March 11, 2026

Women’s History Month: Celebrating the Women of the Nail Industry

A high-level overview of Albee’s accomplishments, her journey in business and building Aprés from the ground up. Shoutout the fact that we will be spotlighting Women in Nails throughout the month.

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September 9, 2025

Celebrating 10 Years of Aprés Nail with 10 Days of Sales!

This September marks 10 incredible years of Aprés Nail! We’re celebrating a whole decade of artistry, innovation, and community.

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September 2, 2025

Understanding Nail Ingredients: Why Going HEMA-free & TPO-free Matters

When it comes to nail products, most of us focus on the color, shine, or how long a set will last. But what about the ingredients inside those bottles?

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August 11, 2025

IT’S OVER: 200 Gel Couleurs + Top & Base Gelcoats and You Call It Quits

t’s true. Gel Couleurs + Top & Base Gelcoats and Aprés Customers are officially broken up – for real this time.

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August 9, 2025

200 Gel Couleurs + Top & Base Gelcoats and You – A relationship on the rocks?!

Sources close to the couple say the once inseparable duo, Gel Couleurs + Top & Base Gelcoats and their twin flame, Aprés Customers, could be headed for Splitsville.

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July 31, 2025

The Vacation Edit: Poolside-Approved Nail Looks For Your Next Getaway

It’s just easier to relax when your nails are on point. Turn off those notifications, get that time off approved, grab your oversized sun hat and hit your next warm-weather vay-kay with the cutest tips ever!

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July 31, 2025

The Festival Edit: Bold, Backstage Pass-Worthy Looks

Festival season is known for bold, free-spirited looks that encapsulate the fun of being outside in a beautiful natural landscape and seeing live music with your friends.

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July 31, 2025

The Wedding Edit: Say “I Do” To Timeless Looks That Endure

Your wedding day is one of the most memorable days of your life. Whether you’ve spent months planning or are keeping things low-key, you’re bound to have endless photographs taken...

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July 31, 2025

The Fall Edit: Cozy Up To Creamy Neutrals and Toasty Golds

That unmistakable first fall-time breeze. Pumpkin patches. Cozying up with a good book and a hot drink. Crunchy leaves and crisp mornings.

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July 31, 2025

The Birthday Edit: Nail Looks That Celebrate You!

It’s the season of y-o-u! Make your special day (or month, let’s be honest) uniquely you with birthday-approved nail looks.

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July 31, 2025

The Suited For Work Edit: Nail Looks With An Elevated Aesthetic

Work it! Get into polished and professional vibes with these looks, featuring organic and abstract shapes, tastefully refined shades, and subtle glitter details.

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