©2022-2024 Applied Lacquer Industries, INC. All Rights Reserved.
©2022-2024 Applied Lacquer Industries, INC. All Rights Reserved.
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July 14, 2025
The Vacation Edit: Poolside-Approved Nail Looks For Your Next Getaway
It’s just easier to relax when your nails are on point. Turn off those notifications, get that time off approved, grab your oversized sun hat and hit your next warm-weather vay-kay with the cutest tips ever!
July 7, 2025
New Size, Same Strength: Soft Gel Builder Now in 30ml!
Big news! Our beloved Soft Gel Builder is now available in a full 30ml bottle, giving you even more of the formula you love!
July 2, 2025
The Newest Hot Commodity: Gel-X® Tip Bundles
Every artist knows the perfect set starts with the perfect tip. Whether you prefer a sculpted stiletto tip or keep it classy with short squares, our new Gel-X® Tip Bundles are here to make sure you’re always prepped and ready.
June 23, 2025
Cancer Nails: Soft, Strong, and Reliable
Cancers are the heart of the zodiac. Born between June 21 and July 22, this water sign is deeply intuitive, fiercely loyal, and emotionally intelligent.
June 17, 2025
Meet Niketa Rochelle: A Passion for Nails, A Heart for Community
From pressing on nail tips in middle school to running a full-scale salon and mentoring the next generation of nail artists, Niketa Rochelle is a true example of what it means to build a career with purpose, creativity, and hustle.
June 3, 2025
Summer Nails: Hot Shades, Cool Vibes & Astral Energy
Summer’s arriving! It’s time to prep those hands and feet for beach days and flip-flops. It’s time to break out those cute summer colors that radiate sunshine and beach breezes.
May 28, 2025
Gemini Nails: The Zodiac’s Social Butterfly
When it comes to standing out, no one does it quite like a flirty Gemini. Born between May 21 and June 20, Geminis are known for their playful charm, quick wit, and endless curiosity.
May 21, 2025
Get a Grip: The Power of Etching Your Gel-X® Tips
If you want flawless Gel-X® sets that last, there’s one step you absolutely cannot skip: etching your tips. This simple step makes all the difference in how well your extensions stay put.
May 15, 2025
Soft Glow, Big Energy: Pearlescent Nails
Soft. Shimmery. Spellbinding. If you’ve been dreaming of nails that feel like moonlight captured in a bottle, meet your new obsession: pearlescent nails.
May 11, 2025
Get the Velvet Nail Look That’s Lighting Up the Stars
Soft, glowy, and out-of-this-world, the velvet nail trend is back and better than ever. If you’re ready to create the cosmic cat-eye look taking over IG, our new Astral Gel Collection is your ticket to galaxy-grade glam.
May 2, 2025
Coffin vs Almond Nails: Which Is Right for You?
When it comes to the perfect set, shape matters just as much as color or design. Whether you’re scrolling for inspo or sitting at the salon, deciding between coffin vs almond nails can set the tone for your whole look.
April 26, 2025
Gel-X Durability: Separating Fact from Fiction
When it comes to nail extensions, Gel-X has been making waves, but there’s still a common myth floating around: "Gel-X doesn’t last as long as acrylic or hard gel."
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