Position: Social Media Coordinator
Reports to: Brand Manager
Job Summary
As the Social Media Coordinator you will be responsible for implementing our social media strategy and content in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing, Ecommerce, Digital, Sales, Customer Service, Creative and International Teams and will be part of the Marketing Team focused on newly developed strategic business extensions as we expand our brand portfolio under the Aprés
family.
Essential Duties & Responsibilities
Qualifications
Education/Training:
Related Experience/Requirements:
Reports to: Brand Manager
Job Summary
As the Social Media Coordinator you will be responsible for implementing our social media strategy and content in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with Marketing, Ecommerce, Digital, Sales, Customer Service, Creative and International Teams and will be part of the Marketing Team focused on newly developed strategic business extensions as we expand our brand portfolio under the Aprés
family.
Essential Duties & Responsibilities
- Own the day-to-day social media strategy including post scheduling across all @apresnailofficial social accounts
- Support the creation and strategic development of relevant and engaging social media content
- Capture content at photoshoots with nail technicians and create final assets in Canva or Adobe Premiere
- Write engaging and on-brand social copy for Instagram, TikTok, Pinterest, Facebook and YouTube
- Explore new ways to expand engaging and on-brand content for our channels
- Develop social-first activations to generate engagement and grow organic audience.
- Pull data and insights from social campaigns
- Keep abreast of relevant trending content on a daily basis and report back to the team
- Support paid social campaigns from start to finish
Qualifications
Education/Training:
- Minimum of Associates Degree or equivalent work experience required
Related Experience/Requirements:
- Extremely resourceful with a keen eye for sourcing relevant and engaging content
- Strong attention to detail and organizational skills, time-management is essential
- Highly collaborative nature and ability to build and manage internal and external
- relationships
- Ability to remain calm under pressure and take ownership of projects
- Proven ability to manage multiple creative projects while meeting deadlines and
- objectives
- A passion for nails and/or beauty
- Proficient with photoshop and video editing tools [Adobe Suite etc.]
- Experience with social media management and project management tools (Asana, Dash,Hudson, NetSuite, etc)